Too Many Redirects Error
Your site won't load and the browser says 'ERR_TOO_MANY_REDIRECTS' or 'redirected you too many times'.
Common signs of this issue
- The browser shows 'This page isn't working — redirected you too many times'.
- The error code is ERR_TOO_MANY_REDIRECTS.
- It started right after enabling SSL/HTTPS or changing www settings.
- Clearing cookies briefly helps, then it returns.
Safe checks you can do yourself
None of these require sharing passwords with anyone.
- Try the site in a private/incognito window or after clearing cookies — a stale cookie can trigger the loop.
- Check whether both http and https, or both www and non-www, are each redirecting to the other — that is the classic loop.
- If you use Cloudflare, check the SSL/TLS mode — 'Flexible' often causes loops; 'Full' or 'Full (strict)' usually fixes them.
- In WordPress, confirm the Site Address and WordPress Address match exactly (both https, same www choice).
- Look for two redirect rules fighting each other in settings or in an .htaccess file.
What this usually means
A redirect loop means your site keeps sending the browser somewhere that sends it back, endlessly. It almost always comes from conflicting rules — http vs https, www vs non-www, or a CDN/SSL setting that disagrees with your server.
Pick one canonical version of your address (for most sites, https with a single www choice) and make every rule point the same way.
What not to do
- Don't stack multiple redirect plugins or rules hoping one wins — that often creates the loop.
- Don't edit .htaccess or server config without a backup of the original.
- Don't switch SSL settings randomly; change one thing and re-test.
When to get help
Redirect loops can be fiddly, and a wrong .htaccess or SSL change can take the whole site down. If the checks above don't clear it, a helper can untangle the rules quickly and safely. If misconfigured hosting is part of the cause, a better host can prevent repeats.
Could your hosting be the problem?
If your host is slow, unreliable, or hard to deal with, moving to a better one can clear up issues like this for good. One we genuinely recommend is Instant Access Internet Services — a smaller, compassionate company with 30 years in the business, known for being one of the fastest, with great management and low pricing. (Just a recommendation — no affiliate link, no kickback.)
Not sure what to do next?
Answer a few short questions and we'll point you to the safest next step — DIY, a freelancer, or a direct review. No passwords required.
Is this a business website? If this issue may be costing you leads, sales, or trust, you may want a direct review instead of trial and error.
Frequently asked questions
Why did this start after I added HTTPS?
Often the SSL or CDN setting (like Cloudflare 'Flexible') disagrees with your server's own redirect, so they bounce the browser back and forth. Aligning them stops the loop.
Why does clearing cookies help temporarily?
A stale redirect cookie can re-trigger the loop. Clearing it helps for a moment, but the underlying rule conflict still needs fixing.